This art project is genius, really, devised by the Dutch artists and directors Lernert Engelberts and Sander Plug . The concept is a short film of an artist attempting to explain his/her work to their parents. Below is #1 in the series; artist Arno Coenen trying to explain to his father how his brewing a beer is art. You know, as they murder a bottle of said beer.
How to explain it to my parents - Arno Coenen from Lernert & Sander on Vimeo.